Columbia House is considered one of the most important pioneers of music-by-mail services. The company first launched its service in 1955 in an attempt to boost the sales of LPs in the rural areas of the United States. The original offer for club members was "buy four records and you get one free."
Columbia House has been a part of several corporate giants throughout its decades of existence. Columbia House's original parent company was CBS. The Sony Corporation purchased the CBS Records Division (including Columbia House) in 1988. The Warner Music Group (Time Warner) shared partnership with Sony for Columbia House, beginning in 1991. Most recently, Columbia House merged with BMG in 2005, and became part of BMG Columbia House, Inc.
Since this merger, Columbia House is no longer a music club, but only a DVD club. As a music club before the acquisition, Columbia House's biggest rival was BMG. However, Columbia House could never quite match the deals offered by BMG, even though CH had a larger selection of music titles available. The company's DVD club, on the other hand, is the most popular and successful of all DVD clubs currently in the market.
Since Columbia House Music Club is intermingled into BMG's, members now have access to a greater number of music titles. In addition, former Columbia House members can currently enjoy the excellent deals offered by BMG. Our top pick of the BMG music clubs is Yourmusic.com. Sign up today with Yourmusic.com to receive your favorite CD picks for only $6.99 with no shipping costs ever!
If you haven't yet signed up with one of the BMG music clubs, you have probably at least seen them advertised or heard your friends talking about them. The BMG services are growing more popular than ever with their constant offers and special deals. Plus, it is easier than ever to sign up, set up your profile, shop for your favorite music artists and pay for your order at BMG online. |